Summary

Doni Irwandy, 4108112. Analysis of "Members Promotion" In Effort Increase Member Participation. Under the guidance Mrs. Ucu Nurwati.

KPRI Guru Cimalaka is one of the Functional Cooperation whose members are teachers. The cooperative was established on November 10, 1989, and has obtained the legal status of cooperatives with a number 153/BH/KWK-10/13. In 1997, exactly on 29 September 1997 Date of any change of legal entity number to number 153/BH/PAD/KWK-10/IX/1997. KPRI Guru Cimalaka running a business (single purpose) in the savings and loan, named USP (Unit Simpan Pinjam).

Based on survey results and identification in the field, there are still some problems that exist in the USP, such as the decline in the participation of members' savings in the cooperative store, thought because a lack of confidence is still members of the cooperative's skill in handling the deposit money in a cooperative. While the decline in the participation of members in borrowing presumably related to the services provided to members as a borrower, such as the rate of interest (free loan) higher credit limit does not comply with the required procedures are cumbersome and time of disbursement for a long time.

The purpose of this study to identify issues regarding the implementation of saving and loan services offered by KPRI Guru Cimalaka in connection with the program "Promotion Members", the responses and expectations of members of the services offered by the savings and loan, savings and loan services are offered to support the program "Members Promotion ", and what efforts should be made KPRI Guru Cimalaka to increase the participation of members in the use of saving and loan services. The method used is Case study methods (case study) by convenience sampling technique. Data collected from questionnaires and interviews with respondents and informants processed through descriptive data analysis using a scoring method to develop a cartesius diagram technique.

The results of these analyzes indicate that the elements of saving and loan services offered by KPRI Guru Cimalaka, almost all elements of the service offered is appropriate according to the assessment of a member unless the transaction records of service elements including quite fit the criteria. Responses and expectations of members of the service elements that have prioritized the services of employees, hours of cooperative work and recording transactions. Then based on analysis of previous data shows that so far the service has to offer enough support KPRI Guru Cimalaka "promotion members".

Efforts should be made ​​to apply Cimalaka KPRI Guru "promotion members" through the elements of his ministry in an effort to increase the participation of members of the cooperative employees come in on time service offices, serving members with full responsibility, additional hours of work and cooperative offices can use the soft ware (software) in recording transactions and administrative offices.